Under the brand name Technics, the company produced a variety of hi-fi products, such as turntables, amplifiers, receivers, tape decks, CD players and speakers for sale in various countries. It was originally conceived for a line of high-end audio equipment to go against such companies as Nakamichi, but most of its home products have been rebranded as Panasonic starting in 2002 (except in Japan, where the brand is still popular). DJ equipment, electronic pianos and Micro Hi-Fi Systems are some of the Technics products currently being sold in the USA and Europe.